Marketing Specialist

About the role

The Marketing Specialist will be responsible for driving user acquisition, activation, and retention across SmartFinanceNerd’s personal finance platform. This full-time, on-site role is based in Los Angeles, CA and involves planning and executing data-driven growth campaigns, optimizing funnels, and designing experiments to improve key performance metrics. Day-to-day responsibilities include managing paid and organic channels, overseeing lead generation initiatives, analyzing marketing and web performance data, and identifying new growth opportunities. The role also includes collaborating closely with product, design, and engineering to align growth strategies with user needs, running A/B tests, and refining messaging and positioning based on insights. The Growth Marketer will report on campaign performance, develop dashboards, and continuously iterate on strategies to scale the user base sustainably.

What we're looking for

• Demonstrated expertise in growth-focused disciplines, including Growth Marketing and Growth Hacking.
• Strong analytical capabilities using Marketing Analytics and Web Analytics tools to interpret data and optimize campaigns.
• Proven experience in Lead Generation, including designing and managing acquisition funnels across multiple channels.
• Proficiency with digital marketing platforms (e.g., Google Ads, social ads), A/B testing tools, and CRM or marketing automation systems.
• Ability to translate insights into clear hypotheses and experiments, with a track record of improving key metrics such as CAC, conversion rate, and retention.
• Excellent written and verbal communication skills, with the ability to craft compelling value propositions for different user segments.
• Comfort working cross-functionally with product, design, and engineering teams in a fast-paced startup environment.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
• Experience in consumer fintech, personal finance, or subscription-based products is a plus.